Advertise with the Rio Grande Catholic
the Rio GrandeCatholic Advertising Rates
Contact Elizabeth OHara eohara@riograndeCatholic.org
PH: (915) 872-8444
DISPLAY AD SPECIFICATIONS
Listed below are the best software programs that should be used to create your display ad for digital formatting using either a Mac or PC.
SOFTWARE PROGRAMS TO CREATE DISPLAY ADS:
• QuarkXPress • Adobe PageMaker • InDesign
FULL COLOR DISPLAY ADS:
CYMK is the process for “spot” or full color ads. See the rate card or talk to your ad representative for full color and spot color rates.
BLACK AND WHITE DISPLAY ADS:
Black and white or grayscale images must be formatted as 100% black ink. Microsoft Word, Publisher, Works or PowerPoint cannot be used to create 100% black and white ads. (The black produced by these programs is a four-color black and would be read by the printer as a 4-color process black so you would be charged for a full-color ad.) To achieve an ad with 100% black font, the ad must be created using one of the software programs listed above. We check all black and white ads for 100% black ink.
We have a freelance designer who can create your display ad. Rates range from $35 to $150.
IMPORTED IMAGES: EPS, TIFF, JPEG
During the process of creating a display ad, images imported or placed into a display ad would be saved as CYMK or Grayscale. Image resolution would be max 400 dpi for CYMK and Grayscale images (photos, graphics with color or shades of gray) and, 500 dpi for black and white line art (black and white only). Graphic images like logos or backgrounds downloaded from the Internet are not suitable for use in display advertising because the resolution of graphics saved from the web is too low (72 dpi) to provide the clarity needed for a print display ad. (They work fine for creating online ads, however.)
HELPFUL HINT: PAGEMAKER, INDESIGN AND QUARK FILES:
If you create the document in Adobe PageMaker, use the “Save for Service Provider” plug-in that will save a COPY of your original file and assemble and copy all the font files and graphic images you’ve used in a new folder. When using InDesign software use the “Package” command. QuarkXPress does almost the same thing with its “Collect for Output” command except it doesn’t collect the fonts used in the document; you will have to collect them separately.
DISPLAY AD FILE COMPONENTS REQUIRED WITHIN THE DESIGN OF THE AD:
- Font files, including fonts used in graphics, should be embedded into the design and file format or the printing press may substitute the font you used to design your ad with one that is the best possible match.
- Font names and ID numbers must match those used in your document.
- We prefer 400 dpi JPEG files.
- SUBMISSION OF DISPLAY ADS:
Display ads should be submitted in JPEG file format. Please name your ad file for your own organization’s name and issue date. Display ads are due two weeks and two days prior to the issue date. Email ads to Elizabeth Ohara at email@example.com
For more information contact the advertising department: Elizabeth OHara (915) 872-8444 or firstname.lastname@example.org
PRINT AD DESIGN CHECKLIST: INT AND AD DESIGN CHECKLIST
- Spelling: Make sure you do a final proofing of your ad to avoid misspelling and incorrect dates.
- Set the image resolution to 200 dots per inch Our printer requires that ad files be 200 DPI (dots per inch). If your image is at a lower resolution, it may be stretched to 200 DPI by our printer, which will result in a poor quality image.
- Make sure your ad is the size agreed upon in your contract Your ad may be reduced or enlarged to fit the ad space you requested. This can distort an image. Designing the ad to the correct dimensions will eliminate the need for resizing.
- Color Spot color should be set up as 4-color process. All black should be 100K. Do not send an ad in process black.
- Microsoft programs Microsoft programs like Word and Publisher will convert your file to PDF, but when it does it saves it in RGB format by default. All ads must be formatted as Gray scale (Black and White) or 4-color process (CMYK) which means manually selecting one of these settings before converting to PDF.
- Fonts When making a PDF file, make sure all fonts are embedded. If the fonts are not embedded, the file will not print correctly and substitute fonts will be used.
- Create Outlines Illustrator allows you to convert type to outlines (Select the type object, Choose Type > Create Outlines). If you do this you don’t have to worry about fonts. However, once you create an outline you can’t make corrections in the copy. Make an AI backup file first, save as an EPS and THEN create outlines in your EPS file. If you need to make corrections at any point, make them in your AI backup file and resave as an EPS file. Then convert type to outline again and remake into a PDF.
- Rasterize your text Photoshop allows you to rasterize your text, which eliminates the need to send specific fonts along with your files to the printer. However, wait to rasterize until after you’re SURE you’re finished editing the file. (Once you rasterize, you can’t edit the text anymore.) Use a backup process similar to #7 above.
- Photos/graphic images If your ad contains separate graphic images these must also be CMYK or black and white and 200 dpi before they are placed. Before saving your file the images need to be embedded.
- Save your file in the correct format Your image file needs to be sent in a standard format. These include PDF, EPS, PS. Make sure your Acrobat Distiller’s Default Setting is on High Quality Print before you make your PDF.
- Use unique filenames When you send your files, give each one a unique name. Use names that are descriptive and easily recogniz- able, for example, “yourname_NCR092614.pdf” for an ad to run in the 9/26/14 issue of NCR.
For more information contact:
Elizabeth OHara, Editor, Rio Grande Catholic (915) 872-8444 or email@example.com